Our Services

All our services have the aim to help customers achieve competitive advantages in their market through improved media efficiency and productivity, and, as a result, achieve significant savings that either can be re-invested to increase communication effects, or as a direct financial saving. Etat Control secures that your media buying is steered by your objectives and not by the internal purchasing or selling interests of the supply side of the market.

Pitch & Contract Management		Media Auditing & Optimisation		Marketing Productivity
Support in pitches   Agency contract implementation   Incentive fee models   Financial transparency audit		Efficiency audit   Cost & Quality Scorecard   Benchmarking and optimisation   Impartial advice		Investment target setting and allocation   Budgeting & Breifing Training (Tutoring)   Data Architechture & Analytics   Productivity and planning tools

Target Mark Index ©

Our benchmarking system powered by Target Mark Index© is the preferred Media Value benchmark for major corporations, both on a local and international level. The system covers all relevant aspects of media optimisation, from planning to the actual spot placements by the media agency.