Marketing Productivity

As with any corporate investment, marketing programmes require a system of evaluation to ensure the most effective allocation of resources. Setting clear marketing goals, linking these to relevant measures and support systems that  feeds actionable and timely results are all critical for success in the dynamic marketing and media landscape of today.

Our service will increase your marketing precision and secure that achieved savings can be fully translated to actual value and not only over- or under-spending on any given parameter.

Decision support systems and extranet solutions to improve productivity

Measuring too much can be as bad as no measurement at all. Etat Control will assist you in navigating through the data and research maze of marketing analytics. The result of our data architechture audit is clearly defined key performance indicators that explain and clearly correlate to long- and short-term marketing and business success. To secure transparancy and up-to-date overviews of your marketing performance we will support you in the implementation of extranet and dash-board solutions.
 
Technology will not only increase productivity in the day-to-day marketing process, but also secure ownership of information and models related to your significant marketing and media investments. The system will track your investments from allocation of funds for marketing - all the way to the profit and payback. The output of the process will be clear input to future briefings.

Modules include

• Digital media plan and planning tool
• Cost control for media investments
• Tracking system for advertising effects
• Extranet storage of creatives and historical media performance
• Dash board for audit and total effectiveness reports

Process management - feed-back loops and recommendations before, during and after campaigns

Marketing is today one of the main sources of competitive advantage for advertisers. To properly manage this process the advertiser must achieve ownership of the marketing process. Etat Control will, based on extensive experience, support you on the road to ownership and control of the investment process from budgeting to pay-back and return on investment.
Our research clearly shows that the advertisers that successfully gain the consumer’s attention and loyalty are those that excel in tactical implementation and on-going optimisation of plans.
Itīs not making strategy that counts, it is putting it into practice.

 

Advice on:

• Organisational set-up both locally and internationally
• Templates for briefing and evaluation
• Reports  and research on best practice marketing processes
• Check lists for advertiser owned media implementation
• Second opinion on strategic plans and recommendations

Training and Work shops on Target setting, budgeting and briefing

Etat Control arranges management training courses or tailor-made workshops for you and your team. The objective is to develop and/or update your skills on the changing marketing landscape and secure your position as a demanding and professional buyer. 
 
Our team with varying experiences from the advertiser-, media agency, research- and media sales house-side, will offer dedicated and engaging sessions that  are developed to put both more fun and professionalism into marketing and media.

Topics covered

• Communications planning
• Guidelines for the Budgeting process
• Briefing  your agencies
• Efficiency and effectiveness evaluation
• The basics of media planning
• Best practice procement processes in marketing
• Practical cases from our professsionals with real world experiences from the advertiser side